2Europe Limited Services
-
Filter by: All Services
-
Customer Satisfaction
2Europe runs customer satisfaction and customer loyalty marketing research programmes across 20 countries and over the last decade we have specialised in all aspects of loyalty research. We aim to provide knowledge and answers to resolve customer satisfaction and customer loyalty challenges,...
-
Employee Performance and Satisfaction
Employees tend to engage, contribute and remain loyal to different degrees. An understanding of the differences in their behaviours and attitudes and knowing what is required to influence them are rooted in an understanding of their personal drivers, motivations and needs. As employees move to...
-
Market Segmentation
It is rare to come across homogenous markets, normally consumers and business buyers have different attitudes, buying, usage and motivators which make them respond in different ways to our communications, products and services. To understand these differences 2Europe provides segmentation...
-
New Market Development
The primary objectives of the strategic surveys are to provide information to establish the likely market potential and then develop strategies to penetrate and further develop target markets.In particular the projects:- Identify the current products or services used Determine awareness of and...
-
Marketing Mix Strategy
For nearly 20 years the directors at 2Europe have provided and developed business insight from strategic research findings to enable clients to make reliable marketing mix and other strategic decisions. Strategic research is generally focused on the following:-Decision makers and processesProduct...
-
New Product Development
2Europe have considerable experience of product development, both as researchers and as Product Managers in international enterprise organisations. 2Europe use robust, disciplined and independent solutions to new product development based on a model employing up to 5 key stages of feedback and...
-
Promotional Effectiveness
For nearly 20 years the directors at 2Europe have provided pre and post brand tracking solutions to determine the effectiveness of marketing campaigns and guide effective brand marketing strategies.The following key areas are monitored in any survey together with competitive comparisons: Basic...
-
Brand Development
2Europe provides research solutions to enable clients to develop brands. Brand solutions:-Measure the effectiveness of the marketing communications campaignsFocus on the key metrics to give a comparative model for brand development showing the overall brand position by country/segment/product line...
-
Competitor Analysis
The principle data gathering technique used by 2Europe in market, competitor analysis and benchmarking projects is original interviewing. Unlike most agencies we do not focus just on out of date secondary data but get straight to the information sources for current competitor thinking and action....
