Empower MediaMarketing

Empower MediaMarketing is an independent media agency with services including decision sciences and media analytics, strategic marketing communications and a full scope of media planning and buying, including online, offline and search marketing.

Empower helps clients win in a world of the Every Day. This means the transient nature of paid advertising, in a constantly changing media technology landscape, requires Empower to have a far deeper understanding of consumer permissiveness and receptivity to brand messaging.

To work smarter today, we've built our company with an eye on tomorrow. This requires a complete shift to understanding media planning and buying as a dynamic, iterative process in which we can capitalize on change as needed.

Our processes and operations enable Empower's teams to supplement well-established consumer behavior data with daily access to consumer opinion and action. It requires a planning process that's less linear and allows for early, initial media recommendations that influence and improve strategic and creative outcomes.

Winning in a world of the Every Day requires true client partnerships, built on open sharing of objectives, goals, and a vital stream of customer data. Add real-time data from our media partners, along with proprietary Empower tools like the Brand Participant Map, and we continuously guide our clients’ marketing strategies. We uncover actionable insights to drive our clients’ business forward in the Every Day.

Specialties

marketing, analytics, advertising, media agency, media technology, social advertising, media, planning and buying, digital out of home, mobile, mediamarketing, decision sciences