In order to better reflect its expanding services and focus on the online games market, MMO Traffic is now iQU, a marketing technology platform that connects gamers, publishers and advertisers to create a more robust marketplace for online games.
iQU is a marketing technology platform that forms perfect connections between gamers, publishers and advertisers to create a more robust marketplace for online games. The company was founded in 2011, and is headquartered in the Netherlands with offices in the U.S. For more information on iQU, GameriQU, Gamer Society, Game Licensing and other services, please visit http://www.iqu.com
"iQU is creating a social graph of gamer activity that allows us to give advertisers the unprecedented ability to reach targeted audiences when they are most likely to engage with a game,” Reinout te Brake, chief executive officer and co-founder of iQU. “No one else in the gaming industry can match our data intelligence on an international level.
Specialties
Online Games, Social Games, Marketing, Advertising, MMO, Technology, Social Media, Game Publishers
New hires at iQU
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Proces and Innovation Manager
Came from...
Componence Social, Virtual Communication Consultant
iQU Activity on LinkedIn
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iQU The iQU Team will be hosting an exclusive industry mixer party at GDC, and we'd love to hang with you! Just click the link to RSVP.
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iQU How to work smarter, not harder, in marketing your F2P online game. At iQU we have developed 42 gamer segments, based on Richard Bartle’s player archetypes. We are working with game companies across the globe to help them identify and evaluate their gamers according to these segments. You can start on a small scale yourself: Use the 4 player-archetypes as your initial segments and I can promise you very useful and interesting insights. The better you understand your gamers the better you will be able to target them.
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iQU has a new Graduation Intern
Justin Devon Turner is now Graduation Intern
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iQU 5 Tips For Following Up With New Leads After An Event:
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