Audacity is the only branding + marketing communications agency that builds high-performance life science brands with heath care providers, key opinion leaders, labs, pharma and patients, by creating brands and brand experiences that tangibly impact markets’ behaviour in their favour, through our proprietary C.O.D.E. approach.
We excel in unconventional brand launches and refreshes (product and corporate) and merger/acquisition brand management. Our solutions include brand research, brand positioning and architecture, naming, design, corporate identity, branded experience, brand management, and brand tracking, for both digital and traditional media.
We deliver strategically sound brands – by adding the often missing layer of strategic guidance that ensures your marketing investments yield the highest return. We understand your space – by focusing on life science marketing, strategic branding and communications for medical imaging, biotechnology, genetics and medical instruments and devices. We deliver true innovation – by throwing away conformism and dogmas and dismissing “me too” solutions.
Our suite of superior branding solutions include “integrated branding solutions“, such as brand revitalization and creation, and “a la carte branding solutions“, including brand audits and brand positioning, for corporate, division and product levels.
Current/past clients include Siemens, Samsung, Illumina, Kodak, Hewlett Packard and Sony, plus a range of ambitious start-ups.
Specialties
strategic branding, product launch, communications
