Our online life is an extension of our physical life and social media has exponentially increased the organic power of traditional “word of mouth.”
Colligent (which stands for Collective Intelligence) integrates observed consumer behavior from multiple social networks and transforms them into familiar actionable insights.
The premise is simple - AFFINITIES DEFINE YOU. Consumers can be understood more meaningfully through their interests and passions than through simple demographics. Utilizing a database of more than 225 MILLION consumers (and growing), Colligent cross-compares consumer interests in entertainment, media and brands and transforms this information into highly actionable insights to drive our clients' revenue and profit.
We benefit brands by helping our clients:
• Reduce costs with targeted media planning and ad spend – in traditional and online media.
• Discover laser-targeted brand sponsorships and licensing opportunities.
• Increase revenue by connecting to consumers at a psychosocial level, relating to their personalities as reveled by their passions and interests.
Specialties
Consumer Research, Social Media, Media Planning, Brand Sponsorships / Licensing
