MEDIARESEARCH is a significant research agency with a broad portfolio of products and services, in the area of marketing and media research, data analysis and processing and in the area of software development. We are active in Czech and Slovak Republic.
We carry out the broadest media research – Electronic television audience measurement (TV meters), Internet audience measurement and Socio-demographic profile of Internet users (NetMonitor) and Measurement of all media advertising expenditures and Monitoring of all media Advertisements(Admosphere) in Czech Republic and Internet audience measurement (AIMmonitor) in Slovak Republic.
We have developed and continue to develop our own modern technologies for monitoring television and radio audiences. We offer quantitative and qualitative research using standard methods of data collection. We also concentrate on development of new research techniques and modern technologies, Internet, online and mobile solutions. We carry out continuous and also single surveys. We are the market leader in the area of panel surveys.
We are an expert in data processing and statistical analysis. Our division CRA System specializes in banking and finance consulting, focusing, mainly, on the risk control, building of scoring models, risk evaluation models, BASEL II, etc. We have also broad experience in the area of software development and we offer our own software products. We provide professional services to a very high level.
We follow the principles embedded in the quality standards and code of ethics of ESOMAR (an international association of Professional in the area of market research), whose member we are.
Specialties
market, media, research, data, analysis, software, development, peoplemeter, television, internet, audience, measurement, monitoring, survey
