Coleman Insights, headquartered in Research Triangle Park, North Carolina, with offices in Philadelphia, Pennsylvania and Hamburg, Germany, is a firm that has has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by CBS Corporation, Sony Corporation, Emmis Communications, The Walt Disney Company, Lincoln Financial Media, EMI, Radio One, Warner Music Group, Bonneville International Corporation, Vivendi SA, Citadel Communications, Grupo Radio Centro, Sandusky Radio, Lagardère International, Beasley Broadcast Group, Inner City Broadcasting, Grupo Prisa, Mid-West Family Broadcast Group, Salem Communications, The Mondadori Group, Connoisseur Media, Corporación Radial del Perú, South Central Media, SBS Broadcasting, Maverick Media, Entertainment Network (India) Limited and Hubbard Broadcasting.
Our approach is to provide more than just high quality research data to our clients. In fact, there are literally hundreds of data vendors in the media research industry who serve that role. What differentiates us is how we appropriately combine state-of-the-art and traditional research methodologies, glean insights from the information produced by those methodologies and draw on our extensive experience to help you develop a strategic game plan to break away from your competition. This approach allows us to enjoy long-term, in-depth relationships with clients who consider us to be their strategic partners and rely on our input for many of their major decisions.
Specialties
media research branding content
