Forth Metrics is about to launch its first product, Inkybee. It is designed to solve some of the pain associated with managing digital PR campaigns by providing a simple, automated tool that has two valuable components:
• A discovery element to find the places where you need to be reaching out
• A measurement element to objectively measure the results of your campaign efforts
It also has an education component to train those less experienced in digital marketing, particularly inbound marketing techniques.
We hope the tool will contribute positively to the serious and current debate about the need for new standards in PR measurement.
It is initially targeted at PR professionals and other digital agencies but could be used by anyone who is reaching out in the digital space.
Inkybee is simple, compelling, user-friendly and available at low cost via a Software-as-a-Service model.
Specialties
online measurement, inbound marketing, digital PR
Forth Metrics Limited Activity on LinkedIn
-
Forth Metrics Limited The Inkybee is getting ready to come out of the hive! -
Forth Metrics Limited added a new product: INKYBEE
