Founded in 2007 and based in Tel Aviv and New York, Bees&Pollen LTD is the first social data optimization company to reach market, and the only company supporting automatic real time optimization going far beyond simple A/B testing scenarios.
We believe that smart use of users’ social data is essential for the future of many online industries and is bound to fundamentally change the market.
The HoneyLizer – our optimization platform – is designed to dramatically increase performance of the three key metrics that makes successful social game: Monetization, Virality and Engagement by identifying behavior/app options correlations hidden to the naked eye and automatically translating them into the higher conversion rates.
The HoneyLizer works directly with Facebook API, but is not limited to Facebook games and Facebook connect sites; the HoneyLizer is an open system that can optimize games, apps or corporate/brand marketing campaigns using social data from any other social network database.
Specialties
Social Games Optimization, Monetization, Virality (k-factor), Engagement & retention, A/B testing, facebook games, facebook applications, facebook apps
