Stanley International Betting

First established in 1997, the Stanleybet group has its corporate headquarters in Liverpool, England and is licensed by the UK Gambling Commission. The group’s operating companies hold betting licenses issued in Austria, Belgium, Croatia, Cyprus, Ireland, Malta, Poland and Romania.

Stanleybet grew its business in Europe firstly in Italy, via a ground-breaking cross-border business model which is compatible with EU law having been endorsed by the European Court of Justice in both the Gambelli (2003) and Placanica (2007) rulings.

Stanleybet is now the leading cross-border retail sports betting group in Europe with the majority of its intermediaries being in Cyprus, Germany and Italy. In addition, Stanleybet has established subsidiaries and affiliates in Belgium, Croatia, Poland and Romania. These businesses operate locally licensed outlets which, together with the intermediaries in Cyprus, Germany, Greece and Italy operate a total of over 2,000 outlets which employ over 3,000 people in Europe.

Stanleybet UK was a founder-member of the Independent Betting Arbitration Service and was also one of the first bookmakers in the UK to gain accreditation under the industry's new Code of Social Responsibility and Good Practice for Licensed Betting Offices working with Gamcare. Stanleybet is a member of the European Sports Security Association and is a contributor to The GREaT Foundation.