ID COMMS is an international advisory and communications consultancy with innovation at its heart.
We help ambitious brands maximize the value of their investments in modern marketing.
With over 30 years operational experience of international media, creative and marketing businesses ID COMMS is uniquely qualified to help companies and their marketing organizations be more accountable for value in a digital age.
ID COMMS offers a fresh approach to the established media consultants and auditors because we are driven by strategy and innovation, not just number crunching. We work with brands looking to raise the bar in marketing effectiveness. We offer a consulting service for the 21st century, we call it “Full-service Communications Consulting” and it involves three inter-connected disciplines:
1. Strategy and Innovation
2. Accountability & Service
3. Performance & Auditing
CXO’s are increasingly looking for greater productivity from investments in marketing, whilst many senior marketers are seeking strategic advice but often getting executional solutions from their marketing service suppliers. This has prompted a need in many cases to re-evaluate what is required from investments in marketing and how to work more effectively with a roster of agencies.
This includes setting clear objectives and scope of work, deciding which companies to hire, how to pay them and how to keep them focused on delivering effectively against those objectives, to account for greater value.
Specialties
Agency remuneration and contracts, Agency search and pitch management, Agency performance evaluation, Marketing strategy development
