We provide accessible intelligence: rigorous, creative and flexible market research of all types, combined with smart thinking, to give clear answers to marketing and business dilemmas. And we do this internationally as well as in the UK.
The help we give clients is strategic, grounded in sound commercial sense and tuned into what’s going on culturally in every country we work. Above all, though, it’s actionable - If you can’t apply the findings in your business, then what’s the point? Our aim is to provide you with new insights and practical recommendations to move your brand and your business on.
We also believe in broad perspectives. There’s no single way of answering research questions, so we use a range of methodologies – qualitative, quantitative, digital and face to face - depending on what best meets your brief. Aligned with this is an unbridled passion for innovation - our relentless pursuit to find the right solutions, and desire to think creatively, means we never take briefs at face value.
Our experience is extensive and includes food and drink, healthcare and pharmaceuticals, financial services, luxury goods, retail, telecoms, media (including press, TV and radio) tourism and leisure, charities, technology, public sector and many more. Not surprisingly, we have a diverse range of clients including Tesco, GSK, ING Direct, Laithwaites, HMV, Magic 105.4, Kellogg’s, Cadbury’s and Clarks.
Our clients work with us because we offer something different. And our work's different because we're all different - an eclectic group making the most of people's broader skills. Our researchers haven’t only been researchers: they’ve worked in advertising, planning, marketing, media, journalism, teaching and business. We also collaborate with other experts such as semioticians, improv specialists and brand consultants.
Most of all though, we’re fascinated by people and what they do, and so we enjoy every minute.
Specialties
qualitative research, quantitative research, technology research, internet research, media research, healthcare research, travel research, retail research
