Starting sustainable conversations
Most PR campaigns capture the attention of their target audience, by generating awareness in traditional and digital media. But another message soon takes over and the original fades into the background.
At salt, we believe that the best campaigns are those that endure, helping brands establish a meaningful relationship that triggers a reaction – like a purchase, change of opinion or advocacy.
Sustainable conversations demand that brands have a distinctive point of view, the credibility to back this up, and content to communicate it.
By using four approaches, we turn sustainable conversations into results that transform business:
1. Marketing with a Mission: helping our clients to do well by doing good
2. Campaigning PR: creating more impact for less resource by taking our inspiration from the way the music industry, political parties, NGOs and other campaigning organisations communicate
3. Motivated Behaviour Change: driving change in consumer behaviour by bringing together the best of social marketing and behavioural psychology
4. Establishing Authority: helping our clients stand out by identifying and then owning thought leadership of an issue
We’d love to talk about how we can do this for you.
Interested?
Meet the team
simon@saltlondon.com
+44 (0)20 8870 6777
Winner - CIPR Excellence Award 2011: Global Public Relations
Specialties
Employee engagement, internal relations, social mission development, media relations, thought leadership campaigns, professional and key opinion former communications, campaigning, social media engagement, brand consulting, behaviour change programmes
salt PR Activity on LinkedIn
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salt PR Happy Friday all! To end the week here is Andy's latest Blog: The global issue of the moment – youth unemployment
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salt PR CIPR Spotlight: An interview with salt's Georgi Simpkin regarding our Global Public Relations win at the CIPR Excellence Awards last year and her tips for entrants in 2012.
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salt PR The Holmes Report name salt as The Corporate Consultancy of the Year! Find out more at the link....
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salt PR This week on Andy's Blog | Eli Turander has taken over and looks at measurement within the PR industry
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salt PR This week on Andy's Blog | The Power of business to do good.
