In March 2012 Logan Tod & Co was acquired by PwC’s consulting division to spearhead its Digital Analytics and Optimisation growth. The agreement creates an exciting opportunity to combine the market leading capabilities of Logan Tod & Co with the existing PwC skills in strategy and consumer, as well as adding additional reach and resources. This means we are uniquely placed to offer clients a dynamic and comprehensive end to end service.
PwC’s Logan Tod & Co Digital Analytics & Optimisation team now provides diagnostics of clients’ ecommerce operations, through detailed investigation of online ‘Big Data,’ to thoroughly understand their customers’ multichannel behaviour.
We pride ourselves on our objectivity, analytical skills and our practical approach to clients’ issues. Our global network means that we can advise on all aspects of digital strategy, from the psychology of the customer, to technology, to operational change.
Specialties
e-commerce, web analytics, customer experience, multi-channel, multivariate testing, digital strategy, web site design
