In Business (IB) magazine is the premier business-to-business
publication in the Greater Madison region, celebrating more than 34 years of
editorial excellence and advertiser loyalty. Our nationally-acclaimed editorial
department brings you news, analysis and in-depth profiles of the companies
and people influencing the business community. Our glossy publication is direct mailed
monthly to position-qualified, management-level business executives,
nonprofit executives and government officials and is sold on select newsstands.
We partner with area business associations, visitor bureaus and chambers of
commerce to provide additional distribution channels. Our constantly-evolving
databases contain information on established area businesses, but we also
seek out new business information and routinely re-qualify our subscriber list
to provide advertisers with the most targeted business market available.
Our core product has spun off a family of new products over the past five
years:
IBMadison.com: Our recently launched IBMadison.com Web site and IB Update e-newsletter
provide daily and weekly updates on the news, analysis, trends and people
shaping the local business market.
In Business with Jody & Joan radio show: Co-hosts Jody Glynn Patrick and Joan Gillman interview local business
leaders on “In Business with Jody and Joan,” airing every week night from
6:00 to 7:00 p.m. on WTDY-1670 AM. Archived podcasts can also be heard on
IBMadison.com if you miss a show.
IB Events: IB conducts a variety of different business events throughout the year, including award ceremonies
celebrating business success, networking receptions for our Executive
Register and 40 under 40 designees, educational Seminar Series and CEO Breakfast Series, and a new Business Expo Show coming in 2011.
