Word of Mouth Marketing Association

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The Leading Voice for Ethical and Effective Word of Mouth and Social Media Marketing. Word of mouth marketing is the most effective form of marketing in existence as it combines the newest strategies, tactics, and channels with the most basic human behavior: People like to talk! But the word of mouth marketing industry is incredibly fast-paced and fluid with important new practices, debates, and trends continually emerging. WOMMA is a coalition comprised of hundreds of top marketers who are learning how to encourage and amplify this natural phenomenon while respecting and protecting its honesty and integrity.

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