The VPRO operates in various media, producing radio and television programmes, filling digital theme channels, operating an innovative website, publishing a programme guide and organising cultural activities for members. Every week the VPRO broadcasts an average of 19 hours of television and 57 hours of radio.

The broadcasting corporation responds to specific interests with four non-stop theme channels. The website www.vpro.nl is progressive in terms of technology and more in depth in terms of content, and is updated daily. Apart from the daily tv and Radio listings, the ‘VPRO Gids’ programme guide contains a variety of articles.

The VPRO is part of the Dutch public broadcasting system, which comprises the Netherlands Broadcasting Foundation, eight other major broadcasting companies and several smaller broadcasting organisations.

NOT THE EVERYDAY SHOWS
The VPRO has a rather special position within the broadcasting system. Enthusiasm, curiosity and quality has more value than ratings. The VPRO takes its public task seriously but with slight stubborness, purposefully choosing those programmes and topics that the other broadcasting companies pass over. The programmers broadcast what moves people and how society moves them. The VPRO aims to surprise, inspire awe, enrage and inform, as well as touch people, make them think, laugh and put things into perspective. It provides people with the opportunity to explore, but also to see the world around them, the VPRO is in continuous dialogue with its articulate and critical target group.

MEDIA COMPANY
The VPRO is a media company, in which content takes priority. Only then can a decision be made on the most appropriate medium or media mix for showcasing content for maximum effect. That is why Internet, digital theme channels, the VPRO Gids and events sponsored by the VPRO are very important, in addition to radio and television.