The Nielsen Company B.V. operates as a global information and media company with operations in marketing information, media information, online intelligence, mobile measurement, trade shows, and business publications worldwide. Its Consumer Services segment principally consists of market research and analysis, and marketing and sales advisory services. The company’s Media segment includes television ratings, television, radio and Internet audience, and advertising measurement and research and analysis in various facets of the entertainment and media sectors. Its Business Media segment principally comprises business publications, in print and online, trade shows, events and conferences, and information databases and Web sites. The company was founded in 1964 and is headquartered in Haarlem, the Netherlands, with an additional office in New York, New York. The Nielsen Company B.V. is a subsidiary of Valcon Acquisition B.V.