VMS' mission is to provide senior corporate executives, chief marketing officers, corporate communications professionals, marketing teams and their advertising, marketing and public relations agencies with Integrated Media Intelligence Solutions that inform strategies for success while helping protect against competitive threats.

Our solutions are built upon the richest, broadest, deepest content in the industry. We monitor and capture more media and advertising content across more markets than any other company. And we are the only media monitoring service to cover all 210 designated market areas (DMA®s) in the United States. We provide the most reliable, accurate and actionable analysis based on this content. We combine the most advanced advertising and media monitoring technologies with expert human analysis to deliver more value and relevance. And we do this across all key media in today's integrated mix - broadcast, Internet, radio, print and out-of-home.