Viad Corp. and its subsidiaries provide various services that address the needs of exhibition organizers and exhibitors, and travel and recreation services in the United States and Canada. It operates in three segments: GES, Exhibitgroup, and Travel and Recreation Services. The GES segment provides exhibition and event services, such as show planning and production; floor plan design and layout; decorating, graphics, and signage; and furniture, carpet, and fixture procurement and rental. It serves various show organizers, including venues, trade associations, and show management companies. This segment also offers exhibit design, construction, refurbishment, storage, and rental services, including related show services, such as logistics and transportation, material handling, electrical, plumbing, rigging and cleaning, and exhibit installation and dismantling. The Exhibitgroup segment specializes in the custom design, construction, installation, and warehousing of exhibition and event exhibits and displays. It offers exhibit program management services for various industries that participate in exhibitions, corporate and specialty events, road shows, and other ‘face-to-face’ marketing. This segment also leases exhibits; and designs and builds kiosks and permanent displays. The Travel and Recreation Services segment offers tourism services in the Canadian Rockies in Alberta and in other parts of western Canada. Its operations include the Banff Gondola, Columbia Icefield Ice Explorer Tours, motorcoach services, charter and sightseeing services, inbound package tour operations, and hotel operations. Viad Corp. was founded in 1914 as Mesaba Transportation Company and changed its name to Motor Transit Corp. in 1922. The company further changed its name to Northland Transportation Company in 1926 and then to Greyhound Corp. in 1930, the company changed its name further to The Dial Corp. in 1991 and Viad Corp. in 1996. The company is headquartered in Phoenix, Arizona.