The Vermont Teddy Bear Co., Inc. engages in the design, manufacture, and marketing of teddy bears. Its principal product line is the BearGram gift, a teddy bear customized to suit a special occasion or a life event, personalized with a greeting card and optional embroidery. The company’s BearGram delivery service involves sending personalized teddy bears directly to recipients for special occasions and holidays. In addition, the company sells and delivers Calyx & Corolla floral, PajamaGram, and TastyGram gifts. Its Calyx & Corolla delivery service involves sending flowers and plants with an up-scale arrangements and containers to recipients as gifts for special occasions and holidays. The company’s PajamaGram gift delivery service offers a variety of pajamas, and related sleepwear and spa products packaged with lavender tub tea and a personalized card in a keepsake organza hat-box. Its TastyGram gift delivery service includes regional food specialties delivered in a gift box with a personalized greeting card. The company markets its products through its Web site storefronts and retail stores. The Vermont Teddy Bear Company was founded by John Sortino in 1981 and is headquartered in Shelburne, Vermont. As of September 30, 2005, Vermont Teddy Bear Co. Inc. was taken private.