The basic concept is simple: making the world a better place, one gift at a time. Shifting the focus from our self-centered lives to look for opportunities to help our fellow man.

If someone asked you to think about doing a single kind thing, most of us would try, some of us would forget and some would just not get to it. The UOWHO™ bracelet is a simple, tangible reminder. If someone did a kind thing for us and gave us the UOWHO™ bracelet and asked us to pass it on, we would be more likely to follow through.

The bracelets can be 'branded' with your name, logo or website address - so for non-profits looking to raise funds or spread awareness of their cause - or companies looking gain good PR and awareness, what better way than by encouraging random acts of kindness.