TruEffect was founded in 2002 by veteran digital advertising leaders. As the industry changes, and the needs of advertisers mature, TruEffect creates advancing technologies to meet these demands. While impressions, clicks, and conversions were the metrics of the first 10 years of online advertising - engagement, media intelligence, and one on one customer communications are the new decisive measures. The future of online marketing relies upon innovative
solutions in these key areas to provide advertisers' the measurement and yield necessary to warrant continued online advertising expansion.

Our newest product, DirectServe, does exactly this. By allowing advertisers to recognize their customers and prospects
anywhere they buy online media, they can utilize information that customers previously shared, to engage directly with them in online ad campaigns. It's the most personal method available to speak discreetly and directly to consumers, with complete transparency and superior privacy. We couple this with TruAdvertiser, our world class, time saving ad
management system that runs entirely from within Microsoft Excel, to create the perfect suite of online marketing tools for advertisers and agencies.

TruEffect is driven by its brilliant people, depth of knowledge, and real-world experience. We remain committed to
providing the most innovative solutions to smart advertisers around the world. As industry thought leaders, we actively
participate in the Federal Trade Commission Town Halls on consumer privacy, and the Internet Policy Working Group on
Behavioral Targeting. Our privacy efforts have also included development of SafeServe, the first ad serving solution that eliminates the collection of cookie data.