Trend Influence is a brand and product innovation consultancy that helps clients identify future product and brand opportunities.

More than a global research firm, Trend Influence is a collaborative group of social scientists, business strategists, product innovators and designers who make products and brands relevant through empathic understanding of consumers and customers.

Using anthropological techniques, Trend Influence transforms consumer motivations, desires and behaviors into applicable brand strategies – often based on unarticulated needs.

We identify these ‘white space’ opportunities and then develop brands and products that capitalize on them resulting in short and long term revenue streams.

Trend Influence is partially owned by New York-based MDC Partners -- the 9th largest marketing organization worldwide.

Trend Influence is distinguished by its unique offering of fully integrated custom solutions including:

• Whitespace Identification & Development: Trend Assessment/Prioritization for Business Application, Scenario Planning, Semiotic Analysis.

• Product Development: Innovation Process Consulting, Collaborative Innovation, Voice of the Customer, Interactive Research Communities

• Brand Development: Brand Strategy & Positioning

• Custom Ad-Hoc Market Research: Global Consumer Insights including custom Quantitative and Qualitative & Hybrid research solutions with specialization in Ethnographic Exploration, Behavioral/Observational Research and Market/Customer Immersion.

Clients include Automotive, Transportation, Financial Services, Technology, FMCG, Major Retailers and Consumer Products companies worldwide.