TRAFFIQ (www.traffiq.com) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of display media with ease and efficiency, yielding maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA.
Buyers can quickly find precise matches for premium inventory utilizing automated RFP distribution, while taking advantage of the complete transparency of ad placements to ensure appropriate context and placement, and purchasing only the placements they want. So brand is protected and budget is never wasted.
For Sellers, TRAFFIQ mirrors and extends the benefits of existing direct sales processes by marrying them with the speed and reach of an online platform. Sellers can setup storefronts, segment, bundle, and list their inventory according to highly targeted premium and niche attributes-a powerful way to secure fair market value, maximize yield, and reduce unsold inventory. Revenue becomes predictable, with complete control over advertiser quality.
There are no upfront costs or hidden fees to participate in the marketplace. Sellers pay a fixed percent commission on ads sold; and advertisers pay for only the cost of media.
Today, our marketplace offers over 100 billion impressions, daily, from 1,500 brand name and quality niche publishers, to more than 400 leading agencies and advertisers. At any given point, we facilitate access to millions of dollars in reserved RFP budgets, and many more in available media budgets.
