Taylor Nelson Sofres plc provides market information primarily in the United Kingdom. It offers custom research and analysis; political and social polling; and consumer panel, media intelligence and Internet, and TV and radio audience measurement services. The company provides various services in the areas of new product development, including idea screening, concept testing, product optimization, and sales forecasting; and brand and advertising research, including communication pretesting, advertising tracking, brand tracking, and brand equity measurement. In addition, it offers services in the areas of positioning and segmentation research, including market structure, needs segmentation, brand positioning, and brand portfolio analysis; and stakeholder management, such as customer satisfaction/retention, internal service quality, employee commitment, and corporate reputation. Taylor Nelson serves various sectors, including automotive, financial services, health care, packaged goods, polling and social, consumer panels, media intelligence, and television audience measurement. The company primarily operates in Europe, Americas, Asia Pacific, and the Middle East. Taylor Nelson was founded in 1965 and is headquartered in London, the United Kingdom.