TNS Media Intelligence is a marketing information and research company. It provides advertising intelligence to advertisers, advertising agencies, and media properties. The company offers insights and analyses, including the international tracking of advertising expenditures and advertising creative, news monitoring, and sports sponsorship evaluation. It offers Web-based reporting and tracking technologies, such as Stradegy, Ad$pender, MarketAdvisor, Evaliant Services, NewspaperAdvisor, MagAdvisor, BizAdvisor, AdScope, AdDetector, AdFlash, MovieAdvisor, and Target International. The company monitors brands across various media, such as television, radio, print, internet, cinema and outdoor. TNS Media Intelligence was founded in 1926 as Competitive Media Reporting and changed its name to CMR in 1992. The name was further changed to TNS Media Intelligence/CMR in 2003 and to TNS Media Intelligence in 2005. The company is headquartered in New York, New York. TNS Media Intelligence operates as a subsidiary of Taylor Nelson Sofres plc.