SHOP.COM, Inc. operates as an online marketplace for consumers to shop on the Web. The company organizes a range of products from various merchants, including apparel and accessories, beauty products, books and magazines, cameras and optics, collectibles, computers, DVDs and videos, electronics, food and drink, garden and outdoor, and health and wellness products. It also offers hobbies and crafts, home and house wares, jewelry and watches, music, occasion and party supplies, pet supplies, prints and posters, shoes, sports and fitness, tools and building supplies, toys and games, travel, and video games. SHOP.COM was founded in 1997 as Altura International, Inc. and changed its name to SHOP.COM, Inc. in 2004. The company is headquartered in Monterey, California.