The Private Label Company ("The PLC") is a joint venture between The Leading Hotels of the World, Ltd. and Trust International.  Launched in January 2007, The PLC has become a premier company providing superior distribution technology, sales and marketing services to luxury hotel companies around the world. Among its many other illustrious clients are Rocco Forte Collection, Banyan Tree Hotels & Resorts, Langham Hotels, Okura Hotels & Resorts, André Balazs Properties, Grupo Habita Hotels, Taj Hotels Resorts and Palaces, Six Senses Resorts & Spas and Classical Hotels. Using the offerings of The PLC, a hotel company can immediately extend its distribution to meet demands around the world.  The results are increased revenue, greater brand recognition, and enhanced value for the hotel management company.