The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless.
- The NPD Group now offers point-of-sale (POS) Store Level information, including dollar and unit sales rates, pricing, sales per store, how many stores are selling your product, and more - by market area (DMA) or by custom geographies, such as unique sales divisions.
- Vendors who work with Wal-Mart and Sam's Club now can benefit from a clear picture of their category and brand share at these two important retailers. NPD's Consumer Tracking Service for Walmart and Consumer Tracking Service for Sam's Club help vendors see consumers the same way Walmart and Sam's Club see them.
For more information about The NPD Group's products and services, visit www.npd.com.