The Marketing Arm is an idea company that harnesses the power of emotion to make brands more engaging.

With a focus on sophisticated planning across all promotional channels, The Marketing Arm provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.

The agency develops comprehensive integrated programs for more than 100 blue-chip brands.

Over the last two years, The Marketing Arm's work for its clients has won nearly 50 industry awards, including a prestigious Cannes Gold Lion for the Doritos "Crash the Super Bowl" program and the Promotion Marketing Association's Gold Reggie Award for the AT&T "Team USA Soundtrack" Olympic campaign.

Based in Dallas, The Marketing Arm has a distinctive culture that touches a 350-person corporate staff and nearly 1,200 field employees in offices in New York, Los Angeles, San Francisco, London, Chicago, Charlotte, and Bentonville, Ark.