The Cheesecake Factory Incorporated operates upscale, full-service, and casual dining restaurants in the United States. As of January 1, 2008, the company operated 139 restaurants under ‘The Cheesecake Factory’ name; 13 restaurants under the name ‘Grand Lux Café’; and 1 self-service, limited menu express foodservice operation under ‘The Cheesecake Factory Express’ name inside the DisneyQuest family entertainment center in Orlando, Florida; as well as licensed 2 bakery cafes under ‘The Cheesecake Factory Bakery Café’ mark to another foodservice operator. Its restaurants offers approximately 200 menu items including appetizers, pizza, seafood, steaks, chicken, burgers, pasta, specialty items, salads, sandwiches, omelets, and desserts, including approximately 40 varieties of cheesecake and other baked desserts. In addition, the company also operated bakery production facilities in Calabasas Hills, California, and Rocky Mount, North Carolina that produce baked desserts and other products for other foodservice operators, retailers, and distributors. The Cheesecake Factory Incorporated was founded in 1972 and is based in Calabasas Hills, California.