Tele2 sells attractively priced, easy to-use communication solutions. Tele2 strives to offer its customers the best price at all times.

Tele2's most important service is mobile telephony complemented by broadband. Ever since Tele2 was founded in 1993, we have been tough challengers to incumbents and other established providers. Tele2 is currently in a focus period, which means we are concentrating on markets and products offering the most potential for profitable growth.

Mobile telephony currently accounts for over half of our operating revenue, while three years ago it accounted for a quarter. When we started to move around Europe, the fixed telephony market, which was in the clutches of the old government monopolies, was anything but fair and customers were paying outrageously high prices.

Tele2 challenged the incumbents, cut prices significantly and quickly took market shares. Today, as fixed telephony sees itself increasingly replaced by mobile telephony, our response is to step up our focus on mobile telephony alone. Our concept is to keep the customer in focus at all times and keep costs down in order to offer customers the best price on the market. This has given us important market shares, a high level of growth and sound profitability in mobile telephony. We shall make every effort to ensure these positive trends continue.