TechTarget, Inc. publishes integrated media that enable information technology (IT) marketers to reach targeted communities of IT professionals and executives in various phases of the technology decision-making and purchase process. The company, through its Web sites, magazines, conferences, and ROI-focused lead management services, sells customized marketing programs that enable IT vendors to reach corporate IT decision makers who are researching specific IT purchases. It offers white papers, which are technical documents created by IT vendors to describe business or technical problems; Webcasts and podcasts; software package comparisons; dedicated emails; list rentals, which enable IT vendors to message relevant registered members on topics related to their interests; and contextual advertising programs. As of December 31, 2006, the company operated a network of 35 Web sites, which focuses on a specific IT sector, such as storage, security, networking, Windows and distributed computing, data center, CIO and IT management, enterprise applications, application development, and channel. TechTarget was founded in 1999. It was formerly known as Search Hitech.com, Inc. and subsequently changed its name to TechTarget.com, Inc. in 1999. Further, it changed its name to TechTarget, Inc. in 2003. The company is headquartered in Needham, Massachusetts.
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