Synecticsworld is now the name of the pioneering company originally known as Synectics, Inc., itself a spin off in 1960 from the Arthur D Little invention design group. Our founders, George Prince and Bill Gordon, became curious about why on some days they invented well and on others not so well. They studied and recorded thousands of hours of innovation sessions asking themselves the question “what is really going on between the people in the group to help them create and implement successfully?” The answers to these questions became the internationally famous Synectics Creative-Problem-Solving Methodology and spawned a rich Body of Knowledge about how human beings work collaboratively to invent and innovate.

Over the years our research on innovation and the human factors that are its critical components have continued, recently focusing on two key areas: Insight-led Innovation, which is based on discovering hidden customer/consumer needs and systemic innovation, which looks broadly at the total culture, behavior, and processes that contribute to broadly successful innovative organizations.