Spreadshirt is the “things you wear” answer to the growing desire for personal branding — letting customers quickly create one-of-a-kind, high-quality, expressive apparel. Our customers are:

* Buyers. Like tattoos, phone skins and MySpace or Facebook pages, Spreadshirt lets customers show who they are with what they wear, be it customized t-shirts, hoodies, jackets, bags, or accessories. If consumers don’t immediately have their own ideas, they are supported in finding what’s right for them with hundreds of thousands of top-quality designs from Spreadshirt’s extensive design community.

* Sellers. Spreadshirt’s online platform supports some of the world’s largest corporations, like CNN, Holiday Inn Express, and Nissan, along with individual designers, bloggers and hobbyists, to offer unique, expressive clothing for their brand without worrying about demand management, inventory, manufacturing, logistics, payments or customer service. A basic Spreadshirt shop is free to set up and to operate.

* Designers. Each week designers compete for fame and monetary prizes at laFraise, Europe’s largest t-shirt design competition and a Spreadshirt brand. The community votes, the designers get immediate feedback on their work, and limited edition t-shirts are printed and sold. laFraise also works with top brands like Celio, Greenpeace, and Sony to offer unique, crowd-sourced t-shirt designs to their communities and customers.

* Spreadshirt was founded in 2002 in Leipzig without any outside capital and now employs more than 300 people in Europe and the United States. Spreadshirt has millions of individual consumers as customers, and over a half million shop partners worldwide.

Meet Spreadshirt and its people at the Spreadshirt Blogs, Twitter, Flickr or Facebook; CEO Jana Eggers blogs at lifeonashirt.com.