Spectra Marketing Systems, Inc. develops and markets consumer and market segmentation software for the fast moving consumer goods industry. The company’s software enables user to identify and profile clients, execute sales, integrate and extrapolate data, create market and customer segments, conduct market research, and analyze consumer behavior. It markets its software under Spectra InfiNet, Spectra HispanIQ, Spectra EnLighten, Spectra Consumer 360°, Opportunity Finder, and Spectra Loyalty Analytics brand names. The company has strategic alliances with ACNielsen, Claritas, Experian, The Hartman Group, Information Resources, Inc., The NPD Group, Synovate, and VRMS. Spectra Marketing Systems, formerly known as Spectra, was founded in 1988 and is headquartered in Chicago, Illinois with an additional office in Lancaster, Pennsylvania. The company operates as a subsidiary of VNU Group B.V.