• Responsible for worldwide communications strategy and execution of the product-driven public relations efforts for the online video game company
• Spearhead all corporate communications activities such as breaking major product and corporate news with consumer, business and gaming media
• Manage PR team of five, two North American agencies and one international agency
• Oversee budget for PR department
• Report to Senior VP of Marketing, Sales and International and closely tied to President; member of senior staff responsible for planning and implementation of overall company goals
• Manage all media events for the company including E3, CES, Comicon and various media events
• Oversaw the international launch of the critically acclaimed game, Free Realms, which acquired more than four million players within two months and generated positive reviews in The New York Times, USA Today and Business Week.