Sony Corporation operates in the Electronics, Game, Entertainment, and Financial Services sectors. In the Electronics segment, the company engages in the development, design, manufacture, and sale of various kinds of electronic equipment, instruments, and devices for consumer and professional markets. It offers home and portable audio equipment, video cameras, digital still cameras, DVD-video players/recorders, digital-broadcasting receiving systems, LCD televisions, projection televisions, CRT-based televisions, personal computers, printers, broadcast and professional use audio/video/monitors, LCD and CCD semiconductors, optical pickups, batteries, audio/video/data recording media, and data recording systems. Its Game segment develops, produces, markets, and distributes PSP (PlayStation Portable), PlayStation 2, and the PLAYSTATION 3 computer entertainment systems. In the Entertainment segment, Sony engages in motion picture, television, and home entertainment production, acquisition, and distribution; television broadcasting; digital content creation and distribution; and development of new entertainment products and services, and operation of a studio facility. In the Financial Services segment, the company offers individual life insurance and non-life insurance, credit financing, and banking services in Japan. Sony also operates as a 50:50 partner in the Sony BMG Music Entertainment and Sony Ericsson Mobile Communications joint ventures. It markets its electronic and game products directly via the Internet, as well as through sales subsidiaries and local distributors worldwide. The company was founded in 1946 as Tokyo Telecommunications Engineering Corporation and changed its name to Sony Corporation in 1958. Sony Corporation is headquartered in Tokyo, Japan.