SoftCoin, Inc. provides interactive promotion and solutions for consumer brands. It delivers interactive marketing campaigns for various brands. The company’s solutions include Trial Driver, a surveying system; Volume Driver, a point accumulation engine; Sweepstakes Driver; 360 Sampling, a reward engine; Loyalty Builder, a point accumulation engine; Frequency Driver, a collect and get reward engine; New Product Accelerator, a pre-launch seeding; and Digital Proof of Purchase, a point accumulation engine. Its services include project management, including project scope planning, agency integration, coordination with legal counsel for rules and regulations, and program launch support; business analytics; microsite development and creative services; prize sourcing and fulfillment; email-based consumer support; and manufacturing integration. The company was founded in 1999 and is headquartered in Brisbane, California with additional offices in Chicago, Illinois; Cincinnati, Ohio; Dallas, Texas, Minneapolis, Minnesota; Princeton, New Jersey; and, Westport, Connecticut.