SinnerSchrader Aktiengesellschaft, through its subsidiaries, operates as an interactive service provider primarily in Germany. It offers a range of products and services for the use of interactive technologies, primarily the Internet, to develop their business. The company operates in three segments: Interactive Software, Interactive Marketing, and Interactive Services. The Interactive Software segment engages in the development, implementation, and servicing of custom-made interactive software. The Interactive Marketing segment provides consulting, creative, and implementation services for establishing and managing brands; customer acquisition, conversion, and retention; and promoting sales on the Internet. The Interactive Services segment offers online media, data analysis, and IT operating services for operating and managing an Internet system. Its services include planning and implementation of online advertising campaigns, technical servicing of the hardware and software of interactive IT systems, and statistical evaluation of data on the user behavior of visitors to Web sites. The company provides its services to the communication and technology, financial services, media and entertainment, retail and consumer goods, and transport and tourism sectors. SinnerSchrader Aktiengesellschaft was founded in 1996 and is headquartered in Hamburg, Germany.