Simple Star, Inc. develops software products and services that enable consumers to share their memories. It offers PhotoShow, a photo storytelling platform that enables users to organize and edit their digital photos and video clips; PhotoShow Deluxe, which enables users to manage, edit, and share their digital photos and videos; and PhotoShow.com. that enables users to turn their digital photos into multimedia PhotoShows including credits, captions, transitions, special effects, and music. The company also offers PhotoShowTV that enables users to view PhotoShows on television; Add-On Theme Packs that provides holiday greetings, graduation celebrations, and declarations of love, as well as burns PhotoShows to DVDs; and PhotoShow DVD service that enables users to turn their PhotoShow into a personalized keepsake DVD. Simple Star distributes its software primarily through partners, such as cable companies, digital media software providers, online photo services, retailers with photofinishing services, and hardware manufacturers. The company was formerly known as Noize Play, Inc. The company was founded in 2001 and is based in San Francisco, California.