Siegel & Gale

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Siegel+Gale is one of the world’s premier strategic branding companies.

Since it was founded by Alan Siegel in 1969, Siegel+Gale has applied the art and science of simplicity to create branding programs that have helped many of the world’s best-known organizations excel. Driven by its philosophy of “Simple is Smart,” Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience for customers with the brand promise.

The firm has worked with an array of blue chip organizations, including American Express, Bayer, Lehman Brothers, Medtronic, Dell, Harley Davidson, Lexus, Merrill Lynch, Yahoo!, Caterpillar, Sony, Motorola, the National Basketball Association, 3M, Dow, and The Four Seasons Hotel Group.

Siegel+Gale has full-service offices in New York, Los Angeles, San Francisco, London and Dubai and strategic partnerships around the world. It is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

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