Shirlaws started operations in July 1999 with the goal of establishing business coaching as an industry, primarily servicing the small- to mid-size business market. Starting with a handful of clients in Australia, over the past nine years Shirlaws has grown to become an organisation of more than 120 people in the Australia, New Zealand, Europe, Dubai, the USA and Spain, servicing over 600 business clients and operating nationally across each of the territories in which we are present. In 2007 Shirlaws Corporate was established in response to client demand.

Shirlaws helps businesses to grow - from sole operators to large corporate enterprises. We work with businesses in three areas - revenue, productivity and strategy and we focus not only the commercial aspects of doing business, but on the cultural factors that affect human interaction as well.

Irrespective of the product or service a business provides, business issues are all fundamentally the same. This means that we can work with any business, of any size, in any sector. All of our coaching materials and frameworks are Shirlaws' own and we have a full time product team dedicated to developing and refining the product and providing coach support.