SFX Sports Group, Inc., a talent management and marketing agency, provides full-service representation to its athlete clients. The company represents athletes in baseball, basketball, football, golf, tennis, soccer, and the Olympics. Its services include contract negotiation and off-the-field business and marketing endeavors, including endorsements, licensing, financial planning, promotions, charitable pursuits, speaking engagements, and personal appearances. The company also develops and produces televised sporting events, and offers corporate hospitality services. It provides athletes, corporations, teams, leagues, universities, events, and properties with access to each other. The company was formerly known as David Falk Associates. The company was founded in 1999 and is based in Washington, District Of Columbia with additional offices in the United States, Europe, and Australia. SFX Sports Group, Inc. operates as a subsidiary of Live Nation, Inc.