Setanta Sport Holdings Ltd is the parent company of the Setanta group. As a leading international sports broadcaster with operations in Great Britain, Ireland, Luxembourg, USA, Canada and Australia, Setanta owns and operates premium sports TV channels that are made available on a subscription basis to residential and commercial customers through satellite, cable, digital terrestrial, broadband and mobile distribution. Founded in 1992, Setanta now has over three million subscribers to its channels and is believed to be the fastest growing pay television operator in Europe.

Setanta operates independent business units for Britain, Ireland, USA, Canada & Australia. Whilst pricing, packaging and channel content vary in each of these markets, there is significant co-operation between the businesses that allows for sharing of branding, programming and technical resources.

In Britain and Ireland, Setanta operates more sports channels than any other broadcaster and has the most widely-available premium sports channel in the UK. For digital satellite viewers Setanta distributes a Sports Pack that comprises eleven channels - Setanta Sports 1, Setanta Sports 2, Setanta Golf, NASN, Liverpool TV, Celtic TV, Rangers TV, Racing UK, Arsenal TV, Setanta Ireland and the recently launched channel, Setanta Sports News. Ensuring the widest possible distribution to all sports fans the leading premium sports channel, Setanta Sports 1 is available in Britain on Freeview and BT Vision, and eight of the channels are available to Virgin Media customers through the XL pack.