Covario, Inc. provides search marketing automation software. Its products include SEMDirector ShelfSpace, which delivers online brand presence for paid and organic programs; SEMDirector Enterprise that allows organizations to create, manage, and optimize paid search advertising campaigns; SEMDirector Channel, which leverages search engine marketing and co-marketing programs; SEMDirector Organic that helps organizations with Web properties and domains search engine rankings; and SEMDirector Value, which helps enterprises model and measure the return-on-investment and return-on-advertising-spend for search engine marketing programs. The company also provides campaign management, enterprise search engine optimization, and search engine marketing system integration services. It serves customers in manufacturing, electronics, media and publishing, and consumer packaged goods sectors. The company was founded in 1996 as SEMDirector, Inc. and later changed its name to Covario, Inc. in January, 2001. The company is based in San Diego, California. SEMDirector, Inc. operates as a subsidiary of Silicon Space, Inc.