Established in 2001, Sarmady dominates the Egyptian internet with a wide range of locally relevant content and services spanning sports, film, music, city-guides, directories, classifieds, social networks and automotive on both mobile phone and fixed internet.

Built on the belief that high quality locally-relevant and trusted content would be the key to the long-term success of Sarmady and the internet in Egypt, Sarmady invested heavily in building the very best destination websites and mobile internet portals in the region.

Acquired by Vodafone Egypt in 2008, Sarmady became Vodafone’s digital arm and is able to utilize Vodafone’s depth of customer insight, and reach, and combine it with Sarmady’s behavioral and demographic matrices to offer a truly unique digital advertising and marketing experience.