Russ Berrie and Company, Inc., together with its subsidiaries, engages in the design, development, and distribution of gift, and infant and juvenile consumer products to specialty and mass market retailers worldwide. It operates through two segments, Gift, and Infant and Juvenile. The Gift segment encompasses seasonal and everyday products that focus on theme or concept groupings, such as collectible heirloom bears; stuffed animals; wedding, anniversary, and baby gifts; tabletop accessories; and novelty greeting cards, including glass, porcelain, and ceramic gifts, as well as contemporary lifestyle gifts and accessories. This segment markets its products under the RUSS and APPLAUSE brand names. The Infant and Juvenile segment offers infant bedding and related nursery accessories, such as blankets, rugs, mobiles, nightlights, hampers, lamps, and wall art; and concept grouping products, such as bath toys and accessories, developmental toys, feeding utensils and bowls, pacifiers, bottles, bibs, soft toys, mobiles, and feeders. This segment sells its products under the Sassy and Kids Line brand names. Russ Berrie’s gift products are sold directly to retail customers, including gift stores, pharmacies, card shops, home decor shops, apparel stores, craft stores, garden stores, book stores, stationery stores, hospitals, college and airport gift shops, resort and hotel shops, florists, chain stores, department stores, military post exchanges, and Internet companies. Its infant and juvenile products are sold through direct sales force and independent manufacturers’ representatives to mass merchandisers; toy, specialty, food, drug, and independent retailers; apparel stores; and military post exchanges. The company was founded in 1963 and is headquartered in Oakland, New Jersey.