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Root Markets, Inc. operates a commodities exchange for trading and monetizing Internet-generated consumer leads. It operates Root Exchange and Root Publisher, which are the technology platforms that offer advanced electronic lead trading systems. The company also offers a Web-based customer relationship management system that empowers lenders and brokers to manage leads from acquisition to point-of-sale. In addition, it provides an array of services to help sell and close loans, including credit reports, pricing, and transferring data to loan origination systems. Root Markets, Inc. was founded in 2005 and is based in New York, New York.
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